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Through the Eyes of a Female College Student: Business & Daily Lifes
PALETTE
Welcome to Our Site
At “Palette 2027,” we share a variety of articles exploring questions and issues about society and everyday life from the perspective of female university students.We also have a contact page, so please feel free to share your thoughts, questions, and feedback with us.


The Beam Acquisition: Suntory’s Leap into the Global Market
May 7, 2026 Reika Takahashi In 2014, Suntory Holdings made one of the most important decisions in its corporate history when it acquired Beam Inc. for about 16 billion dollars. Beam is a major American spirits company. As a result, Suntory became the world's third largest alcoholic beverage manufacturer. Shift to a Global Business Beam Inc. owned many famous products, such as Jim Beam and Maker’s Mark. By buying these brands, Suntory immediately increased its influence in the


Suntory and Family Business
May 7, 2026 Nao Makita https://smbiz.asahi.com/article/14617509 delete Suntory is one of the successful family businesses. It is not listed on the stock market and is managed mainly by the Torii family. This is because the family wants to keep the control over the corporate management to secure long-term decisions, not just short-term profits. In family companies, owners often care about the company’s history and its role in society deeply. Image Gap in Family Business In Jap


Suntory as an International Venture
May 7, 2026 Sayako Tamai Mokable Chocolate In recent years, new businesses created inside Suntory have begun to expand not only in Japan but also overseas. One symbolic example is Mokable, a startup that offers a new way to enjoy coffee by eating it. In 2025, Mokable established a North American subsidiary and started its global expansion. Their product turns finely-ground coffee beans into a chocolate-like form, creating a sustainable and unique consumer experience. The com


The Light and Shadow of Suntory Whisky
May 7, 2026 Mei Nakamura and Miyu Okada In recent years, the premium whisky brands of Suntory Holdings Limited, especially Yamazaki, have achieved remarkable global prestige. While this success brings honor to Japanese whisky culture, it also generates significant social issues. The dramatic price increases, the transformation into speculative assets, and the resulting thefts and black-market trading raise questions about social responsibility of Suntory. Suntory must therefo


Climate Change Brings New Challenges to the Wine Industry
May 7, 2026 Haruka Maki In recent years, climate change caused by global warming has become more serious around the world, and its effects are also seen in agriculture. Grape growing, which is essential for wine, is especially sensitive to changes in climate. Temperature, rainfall, and sunlight all have a strong impact on grape quality and yield. Grapes are getting ready to pick earlier Climate change is creating new problems for wine producers around the world. Grapes are v


Corporate Initiatives and Scandals and Their Impact on Investor Perceptions
May 7, 2026 Chika Kanai and Miyuna Kikukawa Corporate initiatives and scandals reported in the news can influence investor sentiment and future stock price expectations. Suntory Holdings, for example, acquired Beam Inc. in 2014, while in 2025 its CEO, Takeshi Niinami, was involved in a major scandal. In this article, we will write about how these 5 Suntory Holdings' corporate initiatives and scandals affected stock price fluctuations. Before looking at the correlations betwee


Why Suntory Continues Growing Grapes in Yamanashi
May 7, 2026 Mahiro Okada and Fumika Tsuboi Suntory has been producing wine for over 100 years under the philosophy that “Good wine comes from good grapes.” Throughout its history, the company has refined its grape-growing and winemaking techniques while respecting Japan’s unique natural environment. In 2022, Suntory launched the Japanese wine brand “SUNTORY FROM FARM”, based on the concept of “Water, Soil, and People,” to promote wine production in harmony with nature. Growin


Mastering the Wine Bottle: Toward the Ultimate Sustainable Container
May 7. 2026 Yuki Mogami Vineyard In recent years, the wine industry has entered a transformative phase where not only flavor and tradition but also sustainability and practicality define the choice of packaging. While the classic glass bottle continues to symbolize authenticity and aging potential, alternative containers such as cans, paper cartons, and PET bottles are rapidly emerging. Each offers distinct advantages and challenges in terms of environmental impact, cost, and


Is Japan’s Recycling Really Advanced? A Global Comparison of What Happens to Glass Bottles
May 7. 2026 Yumi Matayoshi Suntory is one of the largest beverage companies in Japan. The company is famous because not only for its tasty drinks but also for its committment for the environmental sustainability. But What Exactly Do They Do? Suntory works hard on “bottle-to-bottle” recycling. This means they fully utilize the used PET bottles to create new PET bottles. This kind of recycling is called horizontal recycling. It is better for the environment than making new bott


Tomi no Oka Winery--A Place Full of Nature Created by Suntory
May 7, 2026 Amii Agawa Tomi no Oka Winery is located on a vast 150ha hill surrounded by lush nature. For over 100 years, the winery has been producing wine from start to finish, from grape cultivation to sales. The Winery is created and operated by Suntory, a leading Japanese beverage manufacturer, offering a wide range of beverages, including mineral water, tea, coffee, wine, and whiskey. Based on its corporate philosophy of "In Harmony with People and Nature, creating a Ri


Two Milestones in EV Evolution: Osaka Expo 1970 & 2025
The 2025 Japan International Exposition (Osaka / Kansai Expo) will mark the second time the World Expo is held in Osaka, following the first in 1970. Over the past half century, both Expos have shared a common mission: to present technological innovations and visions for the future of society to the world. One of the key areas drawing attention is the electrification of the automotive industry, particularly the development of EVs (electric vehicles). In recent years, as inter
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